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AMAZON FBA ACQUIRERS
The entrance of institutional investors (FBA aggregators) into the acquisition market for Amazon FBA businesses is great news. These firms are well funded, professional, and very fast-moving. But there are so many of them it can be hard to keep track.
On this page, you’ll find the most up-to-date list of Amazon FBA aggregators anywhere, including their locations and disclosed funding, as well as the many other buyers of these businesses. Or jump straight to Amazon FBA business valuations.
Institutional Buyers of Amazon FBA E-Commerce Businesses
This is the most comprehensive and up-to-date list of Amazon FBA aggregators, starting with the acquirers with disclosed funding (including both debt and equity):
Thrasio (Acquisition Focus: Global) $2,396,500,000
Berlin Brands Group (Acquisition Focus: Global) $ 1,242,000,000
Perch (Acquisition Focus: Global) $908,800,000
Razor Group (Acquisition Focus: Global) $434,760,000*
Merama (Acquisition Focus: LatAm) $385,000,000
Boosted Commerce (Acquisition Focus: North America, EU, UK) $380,000,000
Unybrands (Acquisition Focus: North America, UK, EU) $325,000,000
Elevate Brands (Acquisition Focus: North America, EU, UK) $317, 500,000
SellerX (Acquisition Focus: EU, UK, North America) $265,680,000*
Heroes (Acquisition Focus: UK, EU, North America) $265,000,000
Heyday (Acquisition Focus: Global) $245,000,000
Factory14 (Acquisition Focus: Global) $200,000,000
Growve (Acquisition Focus: Global), $175,000,000*
Olsam Group (Acquisition Focus: UK, EU, North America) $165,000,000
Acquco (Acquisition Focus: North America, UK, EU) $160,000,000
Moonshot Brands (Acquisition Focus: North America, UK, EU) $160,000,000
Cap Hill Brands (Acquisition Focus: North America) $150,000,000*
Branded (Acquisition Focus: UK, EU, North America) $150,000,000
GlobalBees (Acquisition Focus: India) $150,000,000
Suma Brands (Acquisition Focus: North America, EU, UK) $150,000,000
Foundry Brands (North America) $127,000,000
Forum Brands (Acquisition Focus: North America, UK, EU) $127,000,000
D1 Brands (Acquisition Focus: North America, UK, EU) $123,000,000
Intrinsic (Acquisition Focus: North America, EU, UK) $115,000,000
Nebula Brands (Acquisition Focus: China) $100,000,000
Stryze (Acquisition Focus: EU, UK, North America) $100,000,000
Dwarfs (Acquisition Focus: EU, UK, North America) $81,000,000
Valoreo (Acquisition Focus: Latin America) $80,000,000
Rainforest (Acquisition Focus: Asia Pacific) $56,000,000
Benitago (Acquisition Focus: North America, UK, EU) $55,000,000
Profound Commerce (Acquisition Focus: North America, EU, Asia Pacific) $53,000,000
Mensa Brands (Acquisition Focus : India, EU, UK USA) $50,000,000
Win Brands Group (Acquisition Focus: North America, UK, EU) $50,000,000
Una Brands (Acquisition Focus: Asia Pacific) $40,000,000
10club (Acquisition Focus: India) $40,000,000
GOAT Brand Labs (Acquisition Focus: India) $36,000,000
TCM Digital (Acquisition Focus: North America, UK, EU) $28,000,000
Opontia (Acquisition Focus: MENA Region) $20,000,000
Wonderbrands (Acquisition Focus: North America) $20,000,000
Telos Brands (Acquisition Focus: North America) $2,100,000
Institutional buyers who have not disclosed their available resources yet:
Accel Club (Acquisition Focus: North America, UK, EU) Funding Amount Undisclosed
Alpha Rock Capital (Acquisition Focus: North America, UK, EU) Funding Amount Undisclosed
Amazing Brands Group (Acquisition Focus: EU UK, North America) Funding Amount Undisclosed
Ampire (Acquisition Focus: Europe) Funding Amount Undisclosed
Brand1 Ventures (Acquisition Focus: North America, UK, EU) Funding Amount Undisclosed
Cling Capital (Acquisition Focus: Global) Funding Amount Undisclosed
Dragonfly (Acquisition Focus: North America, UK, EU) Funding Amount Undisclosed
E-Brands (Acquisition Focus: EU,UK) Funding Amount Undisclosed
EnCapA (Global) Funding Amount Undisclosed
Evenflow Brands (Acquisition Focus: India) Funding Amount Undisclosed
Excite Foundry (Acquisition Focus: UK, EU) Funding Amount Undisclosed
Flummox (Acquisition Focus: EU, UK) Funding Amount Undisclosed
Flywheel Commerce (Acquisition Focus: North America, UK, EU) Funding Amount Undisclosed
Goja (Acquisition Focus: Global) Funding Amount Undisclosed
Greenhaus (Acquisition Focus: North America, UK, EU) Funding Amount Undisclosed
Inflection Brands (Acquisition Focus: North America, UK, EU) Funding Amount Undisclosed
Mantaro Capital (Acquisition Focus: North America, UK, EU) Funding Amount Undisclosed
Marketplace Powerbrands (Acquisition Focus: EU, UK, North America) Funding Amount Undisclosed
Merx Brands (Acquisition Focus: EU, UK, North America) Funding Amount Undisclosed
Mothership (Acquisition Focus: UK, EU, North America) Funding Amount Undisclosed
Monolith Brands Group (Acquisition Focus: North America) Funding Amount Undisclosed
Negotiatore (Acquisition Focus: North America) Funding Amount Undisclosed
One Retail Group (Acquisition Focus: UK, EU) Funding Amount Undisclosed
Orange Brands (Acquisition Focus: EU, UK) Funding Amount Undisclosed
RTICA (Acquisition Focus: North America) Funding Amount Undisclosed
Scythia (Acquisition Focus: UK, EU, North America) Funding Amount Undisclosed
Sorfeo (Acquisition Focus: North America) Funding Amount Undisclosed
Spring Commerce (Acquisition Focus: North America) Funding Amount Undisclosed
Tapuya Brands (Acquisition Focus: North America, EU, UK) Funding Amount Undisclosed
Umbrella Fund (Acquisition Focus: North America, EU, UK) Funding Amount Undisclosed
Upexi (Acquisition Focus: Global) Funding Amount Undisclosed)
Yaba (Acquisition Focus: Southern & Eastern Europe, LatAm) Funding Amount Undisclosed
Undisclosed Acquirer (Israel) Funding Amount Undisclosed
Undisclosed Acquirer (Japan) Funding Amount Undisclosed
Undisclosed Acquirer (USA) Funding Amount Undisclosed
Undisclosed Acquirer (USA) Funding Amount Undisclosed
The total currently stands at 80 confirmed acquirers of this kind with $10.938Bn in disclosed funding. This number is lower than reported on some other cites - this is because it is only the active acquirers - there are more than a dozen aggregators who have ceased operating or pivoted to new business models.
* Funding amounts for some companies have been converted from other currencies. Cap Hill Brands has announced funding of “greater than $150m”. Growve has taken equity investment of an undisclosed size in addition to $175m debt financing. The undisclosed companies on the list are in stealth mode but we have spoken to the founders and can confirm they are real. In addition to the above we are aware of two more in the list above with funding > $50m each who have not publicly disclosed this yet. We also work with one publicly traded company that is acquiring Amazon FBA businesses - this firm would also qualify as institutional capital but is not on the above list of private equity buyers.
Some groups claiming to be Amazon FBA acquirers have been removed from the list above if we have not been able to verify them. Other former Amazon aggregators have pivoted to other business models, been acquired, or shut down. These are listed at the bottom of this page.
If you would like to speak to us selling your Amazon FBA business to these acquirers or the many other acquirers of e-commerce businesses, just send us an email at [email protected]. Even if you just need some advice from someone who understands the market, we would be happy to help.
What Are They Looking For? How Much Will They Pay?
What is an Amazon FBA business worth to these institutional buyers? How much would they pay for your business? If you would like a specific valuation for your business just contact us at [email protected] or use the calculator form on our Valuation page.
Each acquirer has different criteria, and there are dozens of elements that go into a valuation. But broadly speaking we can group their acquisition criteria into two categories: (1) “yes/no” decision criteria and (2) valuation metrics.
“YES/NO” DECISION CRITERIA
Generally speaking these institutional investors will be interested if your business meets all of these criteria:
Private label - you are selling primarily your own branded products
Large enough - generating minimum net profit levels (Each acquirer is different but most require minimum $200k annual net profit*, some require $500k annual net profit* )
Strong net profit margins - most say minimum 15% net margins, some are looking for 20% and above: for all acquirers, the higher the better
Amazon focus - each acquirer is different, some say minimum 80% of sales through Amazon, some say minimum 30%
Amazon fulfilment - must be FBA (or seller-fulfilled prime in some cases); much less appetite for FBM businesses
Brand registry - you own your own trademark and you have attained Amazon’s Brand Registry 2.0 designation
No black hat tactics - you haven’t ever engaged in anything that might result in a future deactivation of your account
Not a fad - the business should not be selling a “here today, gone tomorrow” product
* Net profit in this context = Seller’s Discretionary Earnings (and adjusted net profit which adds back the owner’s salary and many other costs) for the last 12 months
In addition to the above each acquirer has its own preferred niches, and each one has a few niches that they will specifically avoid. These vary quite a lot, and generally speaking there are relatively few niches that are on each acquirer’s “excluded” list. There are some themes common amongst many acquirers (highly competitive sectors like electronics are on the excluded list for some of them; apparel is excluded for others), but most are open to considering exceptional businesses even in a sector that they have technically excluded.
VALUATION METRICS
High scores in any of the criteria below will generally result in more appetite for the business and a higher valuation:
Size - the larger the better
Net margins - the larger the better (eg: £400k profit from £2m sales is actually more attractive than £400k profit from £3.5m sales)
Growth - consistent strong growth (Especially if there is a reason to expect even faster growth in future (eg: have not launched yet in some major Amazon markets)
Leading positions in organic searches on Amazon - this is important
Relatively few SKUs - it is more attractive to these acquirers if 95% of your sales are from 5 SKUs (or variations of them) than 500 SKUs
Higher percentage on Amazon - if your business is 90% Amazon, more of these buyers will be interested than if it’s 50% Amazon (This is changing - as the FBA aggregators build out their operational capacity they are increasingly interested in multi-channel operations. Many of them are now specifically seeking businesses with substantial DTC revenues and will consider businesses with less than 50% of sales via Amazon)
There are many other factors that affect the valuation, such as the seasonality of the product range, supply chain factors, the competitiveness of the market, and many others. But the above list is a guide to the most important factors in the valuation.
Bear in mind that each acquirer has different priorities. We work with one very large acquirer who prefers a larger number of SKUs, for example. To another, it is the defensibility of your position through IP and other barriers to entry that matter most. Knowing the buyers is important.
Amazon FBA Business Valuations
In this fast-moving market valuations are shifting. Historical benchmarks do not currently provide a good basis for comparison, as the competitiveness of the market has driven valuations of the best businesses up above the usual range. If you would like a valuation for your business just ask us. Email us at i[email protected], schedule a call with us (FOR FREE) or use our very quick valuation form to get started.
YES OKAY BUT HOW MUCH?
The Amazon brand aggregators are seeking to acquire good businesses for 3 to 4x multiples of SDE, but they will stretch beyond this for the businesses they are most interested in. With a well-executed competitive bidding process the most attractive Amazon FBA businesses can achieve 5x multiples, and in exceptional cases 6 or even 7x multiples.
Businesses that are larger, with higher margins, more growth potential and with more of the above metrics in their favor will be valued towards the upper end of this range, if the sale is handled well. Smaller businesses with fewer of these criteria in their favor are valued at the lower end of the range, and occasionally below this range (smaller businesses sometimes trade for 2.0x to 2.5x multiples).
The biggest factor that affects the final price and terms of the deal is how effectively the sale process is executed. Selling the business to one of the acquirers above will usually result in an acceptable outcome, but by no means the highest price. No buyer will voluntarily pay the maximum they can afford, or offer the absolute best terms, if they don’t have a reason to do so. Dealing with them on your own will simply not result in the best price and terms.
Preparing the business for sale properly, presenting it well, to the right people, at the right time, and managing a competitive bidding process properly will allow the business to reach its full market potential and achieve the best terms for the seller.
This can be handled very quickly where necessary. We have had sellers come to us after receiving good offers from reputable buyers, and within two weeks we have negotiated a total price for them of 25% more than they had achieved on their own, and with better terms. Sellers who are negotiating on their own are leaving money on the table.
Selling directly without a broker entails other risks. For example in 2021 we have heard of multiple cases of Amazon Aggregators retrading on deals (an unprofessional practice), and each time this has occurred the seller has been dealing directly with the buyer, without a professional broker like Hahnbeck representing them. It’s important to have a team on your side to protect your interests.
Remember also that the buyers in the list above are not the only buyers - there are many other acquirers of Amazon FBA businesses (see below).
Other Amazon FBA Acquirers
The list above does not include all of the other acquirers of Amazon FBA and e-commerce businesses, some of whom individually have access to as much as $50,000,000 to invest in acquisitions. These buyers include family offices, strategic buyers, e-commerce brand houses and individuals.
These groups are diverse and each has different investment criteria. Some are looking specifically for private label Amazon FBA businesses, other are looking more broadly for e-commerce businesses with a variety of business models. One of the family offices we work has more stringent criteria than the institutional buyers in terms of size (minimum $1m EBITDA), whereas many others have slightly more inclusive criteria, in one dimension or another.
Many of the most successful builders of Amazon FBA businesses are also seeking to grow through acquisition. Rather than relying purely on their ability to build successful new brands, they see what the other acquirers see: acquisition is a faster and more reliable route to growth. Some of the largest Amazon sellers in Europe have approached Hahnbeck looking for acquisitions of up-and-coming brands.
Here’s a step-by-step process on how you can identify a product opportunity:
Go to Amazon New Releases.
Go down to the third or fourth category
Find a simple, light, and small product that has a price range of $10 - $40, has a BSR of 20,000 maximum, and has a review maximum of 100 only.
When you have found your product, identify your potential competitors and evaluate their listing; identify the keywords where the product is most popular; and, analyze if you can make better main image than your competitors.
Then, rate your competition according to the following levels so that you’ll know how low the competition is:
Level 1: 1-3 images, 0-20 reviews, short bullets, short description, no video
Level 2: 7 images, 20-100 reviews, short bullets, short description, no video
Level 3: 7 images, 100 - 300 reviews, longer bullets, moderate text description, no video
Level 4: 7 images, 300 - 500 reviews, long bullets, moderate text description, no video
Level 5: 7 images, 500< reviews, strong long bullets, pictures in Product description, video on the listing
Tip: the lack of images is the best indicator of low competition.
There are few tools that you can use for product research: Unicorn Smasher or Jungle Scout. You can also use this Product Research Sheet for your product opportunity.
#2 Patent Research
After identifying the product you want to sell, you have to know if your brand or product has existing trademark by doing patent research.
Amazon takes intellectual property very seriously.
The challenged is that, it’s impossible to be 100% certain that it’s not already patented since it usually come and go, and they are market-specific (e.g.US, Canada, Europe, and China).
However, it must not discourage you to continue your progress. To minimize risk, order minimal inventory at first. You can start with your first 100 units and Amazon will accept that.
You can start your patent research in different marketplace below:
US: https://www.uspto.gov/
UK: https://www.gov.uk/search-for-patent
Canada: http://www.ic.gc.ca/opic-cipo/cpd/eng/search/number.html
Tip: When there are a lot of sellers selling exactly the same product, it’s an indication that it’s not yet patented.
#3 Profitability Research
When doing the profitability research, you need to ask potential suppliers of your product for the manufacturing cost, minimum order quantity, how long does it take for them to finish the inventory, and shipping cost to US.
You can find these potential supplier in www.alibaba.com, tick the “Golden Supplier” and “Trade Assurance” box because these are trustworthy.
Use the Product Research Sheet under the Key Information Tab to input the details that you gathered.
From there, you can calculate the total investment cost, net profit, and gross profit when you start selling on Amazon.
#4 Product Market Research / Perfect Product Blueprint
In this research, we will collect the information about the product idea we want to sell.
Read and study the competitor’s reviews to understand the needs of our potential customers.
The customer’s reviews will give us valuable information, such as possible quality, usability and safety issues, which we need to avoid when we are sourcing our product from China, evaluating samples, or creating listing and the content.
Eliminating these issues will make our product the superior one in the market.
Use this Product Blueprint Template to guide you while making your product market research.
#5 Listing & Shipping
Create your listing using UPC code and make a dummy shipping plan in your Amazon Seller Central so that you’ll know if Amazon will allow you to sell your product.
Amazon may require certification/s for your product that you have to ask from your supplier before allowing you to sell your product.
Later, when you confirm that you will continue with the product, you will print out the shipping label, and send it to your manufacturer.
It is important to do this before paying your supplier in full.
Once you have paid them in full, if Amazon asked for additional, i.e. certification, and you didn’t get one from your supplier, then they are no longer obligated to give you the said certification.
Watch this video on how you can create Amazon Listing and how to create Amazon Shipping Plan
Bonus: Plan of Action
We need to create a plan of action with all the information we have collected because our intention is to release better product that is currently on the market.
In the Product Blueprint Template, there are questions about product complaints, including quality, usability, instruction, and other issues.
With that information, we will create a plan of action for our sourcing by making a list that you need to discuss and negotiate with your supplier if they can prevent the issues on your list, including its additional cost.
Through this, you will learn and understand if that product idea is a good one or not.
Otherwise, look for another product that’s very profitable and will allow you to dominate the market.
INDIVIDUAL BUYERS
Sellers of e-commerce businesses should not forget that the individual buyers - the group who has historically been responsible for most Amazon FBA acquisitions - are still very much in the market. At Hahnbeck we work with larger businesses (>£1m) but even at this level there is still a strong contingent of individual buyers bidding for acquisitions. Bear in mind of course that it takes exceptional foresight and confidence as an individual buyer to compete against the likes of Thrasio and Perch for acquisitions, and most of the individuals who inquire about these businesses ultimately are left behind in the bidding. But there are individuals who have the ability to compete for these acquisitions, and it would be to the seller’s detriment not to include them, as doing so would in some cases exclude the eventual highest bidder.
The price and terms of the acquisition are not all that matter of course, and while each of the institutional buyers and other groups mentioned above brings different things to the table, sometimes individual buyers can make a personal connection with a seller in a way that institutional buyers are sometimes not able to do, especially if they are not located in the same geography.
FAMIILY OFFICES
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Family Offices are the investment arms of wealthy families. They vary a little in size but are large enough to have employees, which differentiates them from individuals and partnerships. Some represent one family while others are a combination of investments from several families. They may raise outside capital in addition to their own, so there is a blurred line between these groups and private equity funds. We’ve seen family offices paying increased attention to e-commerce lately, as it becomes clear that the sector is outperforming others and will continue to do so.
Stage 1: Research & Development
On this stage, you need to open your Amazon Seller Central Account that’s worth $50.
You will also need to have your research tool so that you will have all the information you need for proper planning and execution of your Amazon business.
There are free research tool available, but our most recommended is the Jungle Scout which will cost you $97.
Total: $50 - $147
Stage 2: Sourcing & Shipping
When you have chosen your product to sell, the ideal cost when you order your product is between $50-$500.
Once your items are finished, it’s optional if you want a third party to inspect your product or not.
But, this may cost around $200. When you are satisfied with your items, you can ship it to Amazon that will cost $50 - $500 if you choose small and lightweight product.
Total: $100 - $1,200
Stage 3: Listing Preparation
You can prepare the listing yourself, which will cost you nothing.
However, you may opt to hire a copywriter and someone who will do your Amazon Images that costs $200 each.
It is advisable to hire someone to do these tasks for you especially if you don’t have the skills to do it properly, and the time to learn how to do it.
Speed is important when you’re just starting your Amazon business.
Total: $0 - $400
Stage 4: Launch, Optimization, & Ranking
OTHER PRIVATE EQUITY GROUPS
Search funds and other small private equity groups are increasingly looking at e-commerce acquisitions. While previously these groups preferred traditional, even “boring” businesses in sectors that are relatively unmodernised, we are noticing increased interest for e-commerce businesses amongst these buyers. Like many others, they have seen the potential for scalability offered by e-commerce and are paying increased attention to the space.
Very often we see owners of successful businesses in other sectors who are looking to diversify their holdings into e-commerce. We also see small private equity groups and partnerships planning to acquire multiple e-commerce businesses and combine them into one entity, similar to the roll-up model pursued but the institutional investors above, but at a smaller scale.
E-COMMERCE BRAND HOUSES
These groups have multiple e-commerce brands under one roof, typically having grown through a mix of building and acquiring the brands over time. These businesses were amongst the earliest acquirers of Amazon FBA businesses (and other e-commerce small businesses), and they are still very much in the market for acquisitions.
When you are done with your Amazon listing, you need to advertise it to make that first sale.
Amazon Advertisement costs $100.
You can also do product ranking giveaways to entice more people to click your listing, which will make your keyword ranked up and indexed.
It is advisable to give away 80 units of your product. This will cost you 80 x your 1 unit product cost.
Total: $100 and above
In conclusion, you can invest for as low as $250. However, you have to allot more time to accomplish everything before you can make that first sale.
This can jeopardize your momentum to have that first sale.
If you want good quality product, more time to accomplish everything, and quick set-up of your Amazon business, you will have to invest at least $1,000.
This is a good enough investment that you will earn back when you complete your product launch and ranking.
There are so many people You can’t imagine how many people buy on Amazon.
There’s no faster way to earn back these small investments with this business model.
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Stage 1: Research & Development
In this stage, we will discuss the different kinds of research you need to do before we decide which product you would want to sell.
We will start with finding your product opportunity, do some patent research, profitability research, product blueprint, creating Amazon listing, and create your plan of action based from the result of these researches.
Doing these researches will not take a lot of your time if you know where to find the answers to your questions.
This is the most important part since this will make or break your Amazon business.
It is crucial that you learn and understand the business and your product before investinga lot of your time and money so that it will not go to waste.
Stage 2: Sourcing & Shipping
This is the stage where we source the supplier that will reproduce your chosen product and shipped it to Amazon.
Your product must have that X-factor wherein customers will prefer and buy your product rather than your competitor’s product.
Once you have identified that X-factor and relayed it to your supplier, you will ask for product samples. Then, you will order your product, inspect your product, and ship your product to Amazon.
Stage 3: Listing Preparation
While waiting for your product to arrive to Amazon, it’s now time to prepare your listing.
You need to do some keyword research, copywirting, listing images, listing activation, and getting reviews.
Since no one knows your brand at this point, all of these steps are crucial to get your first sale.
Stage 4: Launching & Ranking
STRATEGIC BUYERS
Strategic buyers are companies in the same industry or related industries to the target company. For e-commerce businesses this does not simply mean “other e-commerce businesses” - it refers to businesses in the same niche. For example an e-commerce business focused on vitamins and nutritional supplements would make a great acquisition for a larger supplements company, even if that supplements company primarily uses other channels (like brick-and-mortar retail) for their existing business. An Amazon FBA business selling a brand of sportswear may be acquired by a larger sportswear brand. An e-commerce business selling drones might be acquired by a strategic buyer selling other technology, looking to add drones to its product range.
Strategic buyers are important because they can usually make more profit from the acquisition than anyone else*, so they are normally a very important group to work with in a sale. However, they do tend to be constrained by traditional methodologies in a way that they new institutional buyers are not: for example larger strategics will still not usually look at very small (£1m) acquisition targets. Larger strategics also suffer from the all of the issues of large companies in terms of speed and flexibility - they will be more rigid and usually much slower than everyone else. But for an acquisition of the right size, a strategic buyer can often pay more in total consideration. The hard part is bringing them to the table.
* In the case of Amazon FBA businesses the maxim that strategic buyers “have the most to gain from an acquisition” is being tested - e-commerce brand houses and institutional buyers of Amazon FBA businesses are often able to realise substantial synergies, and can improve businesses post-acquisition to the point where they can arguably make more profit from the acquisition than a traditional strategic acquirer.
Former Amazon Aggregators
Several former Amazon aggregator firms have pivoted away from the model, been acquired or shut down. Here is a list:
Boopos - pivoted to new business model
Brands United - no longer acquiring
Diverge Group - pivoted to new business model
Fortia Group - pivoted to new business model
Orange Brands - acquired by Berlin Brands Group
Plus Ultra Group- no longer acquiring
Primeridian - no longer acquiring
River Sea Network - pivoted to new business model
Thirstii - acquired by Thrasio
Zeelos - no longer acquiring
Once you have received that first sale, it’s time to boost your product through launching and ranking.
In this stage, you are already making sales on Amazon but you need to increase it in order to have your Return of Investment (ROI) faster.
You have to launch your Amazon ads, evaluate your listing, optimize your listing, rank your product, and do some continuous improvement.
Knowing all of these stages will give you the clarity that you need to plan and execute your business plan effectively and efficiently.
This knowledge gives you a competitive advantage with your competitors who doesn’t follow these stages.
In-depth discussion about these stages is discussed on the Amazon Mastery Course here: https://www.tonyandvik.com
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1. Amazon is a mammoth
Amazon is a huge player that you definitely cannot ignore.In 2017, Amazon’s annual net sales revenue is $177.87B, Google is $109.65B, eBay is $9.6B, Alibaba is $39.9B, Apple is $229.23B, and Walmart is 481.32B.Noting that Amazon’s founder, Jeff Bezos, has a net worth of $143.1B and the first person to top $100B as number one is Forbes list of the World’s Billionaires.Amazon is the Top Online Retail Store with 1.87 billion average monthly traffic and 54.1% traffic share, followed by eBay and Walmart.For this reason, the odds of getting customers and produce sales are highly in your favor even for a small start-up business.
2. Amazon invest heavily into growth
Amazon has more customers due to its Amazon Prime subscription wherein they offer more deals, discounts, and promos to their Prime members.Likewise, they expand their marketplace outside of US and acquire market share in existing these marketplaces.All of these can be used to our advantage as an Amazon seller.
3. Amazon has traffic
There’s a saying that goes like this, “go where the money is”.Did you know that every other dollar in US eCommerce goes to Amazon?So, that shows how huge of a player Amazon actually is.They already have a huge amount of traffic in their website, especially in the US; It’s a safe and secure place to buy; and, people are already familiar how Amazon works!Thus, you don’t need to get the buyer’s trust because Amazon has it.
4. FBA (Fulfillment By Amazon)
Amazon is the one handling the heavy part of eCommerce – logistics.They handle shipment, return, and customer service related to orders.Because of this, Amazon sellers can concentrate mainly on marketing and product listing optimization.
5. Amazon has 12 marketplaces.
Amazon already reached these 12 marketplaces:USA, Canada, Mexcio, UK, Germany, France, Italy, Spain, Japan, China, India, and Australia.They use similar/the same platform across all marketplaces, that’s why, it would be easy for you to use different marketplaces once you master one.Also, they have the resources to break through in each market. So, there are more marketplaces to come as they expand.
6. Amazon provides scalability
Even if you sell in one Amazon Marketplace, for example in USA, you can still grow really fast and BIG.But, of course, our target customer is worldwide, which we can use Amazon for to sell our products globally in the comforts of our home.
7. Amazon seller registration is fast to set-up
It’s quick to register and set-up your Amazon Seller Central account and you can start selling the same day.
8. Amazon is as passive as eCommerce can be
Building your Amazon account means building your own brand.Unlike affiliate marketing or retail arbitrage where you sell other people’s products,Amazon gives you the opportunity to sell your own product with your own brand, which you can sell later on if you choose to exit the business.There’s a big demand for Amazon businesses (brands selling on Amazon) in US right now.This means that there are a lot of buyers looking to acquire brands that are selling on Amazon.
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Non consectetur a erat nam. Ultrices in iaculis nunc sed augue. Nec feugiat nisl pretium fusce id velit ut tortor pretium. Auctor neque vitae tempus quam. Varius morbi enim nunc faucibus a pellentesque sit amet porttitor. Adipiscing elit ut aliquam purus sit amet luctus. Mi sit amet mauris commodo quis imperdiet massa tincidunt. Venenatis a condimentum vitae sapien pellentesque habitant. In est ante in nibh mauris cursus mattis molestie a. Amet nisl purus in mollis nunc. At varius vel pharetra vel turpis nunc eget lorem.
Lectus mauris ultrices eros in cursus turpis massa tincidunt. At auctor urna nunc id. Justo nec ultrices dui sapien eget mi proin sed. Venenatis tellus in metus vulputate eu scelerisque. Vel risus commodo viverra maecenas accumsan lacus vel. Fringilla ut morbi tincidunt augue. Sit amet nulla facilisi morbi tempus iaculis. Nulla pharetra diam sit amet nisl suscipit adipiscing bibendum. Velit euismod in pellentesque massa placerat duis ultricies lacus sed. Velit aliquet sagittis id consectetur purus ut faucibus. Amet consectetur adipiscing elit duis tristique sollicitudin. Mauris sit amet massa vitae tortor condimentum lacinia quis vel. Tortor id aliquet lectus proin nibh nisl condimentum id. Adipiscing elit duis tristique sollicitudin nibh sit amet commodo. Eget gravida cum sociis natoque penatibus et magnis. Egestas quis ipsum suspendisse ultrices gravida dictum fusce ut.
Habitasse platea dictumst quisque sagittis purus sit amet volutpat consequat. A diam sollicitudin tempor id eu nisl. Varius vel pharetra vel turpis. Odio pellentesque diam volutpat commodo sed egestas egestas. Erat pellentesque adipiscing commodo elit at imperdiet. Fames ac turpis egestas sed. Ultrices tincidunt arcu non sodales. In egestas erat imperdiet sed euismod. Et odio pellentesque diam volutpat commodo sed. Commodo odio aenean sed adipiscing diam donec. Urna duis convallis convallis tellus id interdum. Consequat nisl vel pretium lectus quam id.
In hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Erat imperdiet sed euismod nisi porta lorem mollis aliquam ut. Amet consectetur adipiscing elit duis tristique. Nisi porta lorem mollis aliquam ut porttitor. Facilisi morbi tempus iaculis urna id volutpat. Duis convallis convallis tellus id interdum velit laoreet id. Lorem ipsum dolor sit amet consectetur. Aliquam nulla facilisi cras fermentum odio eu feugiat pretium. Gravida arcu ac tortor dignissim convallis. Ultrices tincidunt arcu non sodales neque. Nisi porta lorem mollis aliquam ut porttitor leo a diam. Porta non pulvinar neque laoreet suspendisse interdum consectetur. Netus et malesuada fames ac turpis egestas. Enim lobortis scelerisque fermentum dui. Ornare aenean euismod elementum nisi quis eleifend quam adipiscing vitae. Sed egestas egestas fringilla phasellus faucibus scelerisque eleifend donec pretium. Neque vitae tempus quam pellentesque nec nam. Nam aliquam sem et tortor consequat id.
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July 30, 2018
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Non consectetur a erat nam. Ultrices in iaculis nunc sed augue. Nec feugiat nisl pretium fusce id velit ut tortor pretium. Auctor neque vitae tempus quam. Varius morbi enim nunc faucibus a pellentesque sit amet porttitor. Adipiscing elit ut aliquam purus sit amet luctus. Mi sit amet mauris commodo quis imperdiet massa tincidunt. Venenatis a condimentum vitae sapien pellentesque habitant. In est ante in nibh mauris cursus mattis molestie a. Amet nisl purus in mollis nunc. At varius vel pharetra vel turpis nunc eget lorem.
Lectus mauris ultrices eros in cursus turpis massa tincidunt. At auctor urna nunc id. Justo nec ultrices dui sapien eget mi proin sed. Venenatis tellus in metus vulputate eu scelerisque. Vel risus commodo viverra maecenas accumsan lacus vel. Fringilla ut morbi tincidunt augue. Sit amet nulla facilisi morbi tempus iaculis. Nulla pharetra diam sit amet nisl suscipit adipiscing bibendum. Velit euismod in pellentesque massa placerat duis ultricies lacus sed. Velit aliquet sagittis id consectetur purus ut faucibus. Amet consectetur adipiscing elit duis tristique sollicitudin. Mauris sit amet massa vitae tortor condimentum lacinia quis vel. Tortor id aliquet lectus proin nibh nisl condimentum id. Adipiscing elit duis tristique sollicitudin nibh sit amet commodo. Eget gravida cum sociis natoque penatibus et magnis. Egestas quis ipsum suspendisse ultrices gravida dictum fusce ut.
Habitasse platea dictumst quisque sagittis purus sit amet volutpat consequat. A diam sollicitudin tempor id eu nisl. Varius vel pharetra vel turpis. Odio pellentesque diam volutpat commodo sed egestas egestas. Erat pellentesque adipiscing commodo elit at imperdiet. Fames ac turpis egestas sed. Ultrices tincidunt arcu non sodales. In egestas erat imperdiet sed euismod. Et odio pellentesque diam volutpat commodo sed. Commodo odio aenean sed adipiscing diam donec. Urna duis convallis convallis tellus id interdum. Consequat nisl vel pretium lectus quam id.
In hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Erat imperdiet sed euismod nisi porta lorem mollis aliquam ut. Amet consectetur adipiscing elit duis tristique. Nisi porta lorem mollis aliquam ut porttitor. Facilisi morbi tempus iaculis urna id volutpat. Duis convallis convallis tellus id interdum velit laoreet id. Lorem ipsum dolor sit amet consectetur. Aliquam nulla facilisi cras fermentum odio eu feugiat pretium. Gravida arcu ac tortor dignissim convallis. Ultrices tincidunt arcu non sodales neque. Nisi porta lorem mollis aliquam ut porttitor leo a diam. Porta non pulvinar neque laoreet suspendisse interdum consectetur. Netus et malesuada fames ac turpis egestas. Enim lobortis scelerisque fermentum dui. Ornare aenean euismod elementum nisi quis eleifend quam adipiscing vitae. Sed egestas egestas fringilla phasellus faucibus scelerisque eleifend donec pretium. Neque vitae tempus quam pellentesque nec nam. Nam aliquam sem et tortor consequat id.
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July 30, 2018
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Malesuada nunc vel risus commodo viverra. Gravida cum sociis natoque penatibus et. Tincidunt lobortis feugiat vivamus at augue eget arcu dictum varius. Ut porttitor leo a diam sollicitudin tempor id eu. Sed augue lacus viverra vitae congue eu consequat ac felis. Enim praesent elementum facilisis leo vel fringilla est ullamcorper. In arcu cursus euismod quis. Ac auctor augue mauris augue neque gravida in. Vel quam elementum pulvinar etiam non quam. Interdum velit euismod in pellentesque massa placerat duis ultricies lacus. Sed sed risus pretium quam vulputate. Amet aliquam id diam maecenas ultricies mi eget mauris pharetra. Ipsum dolor sit amet consectetur adipiscing. Accumsan in nisl nisi scelerisque eu ultrices vitae auctor eu. Eget gravida cum sociis natoque penatibus. Ultrices eros in cursus turpis massa tincidunt dui ut.
Non consectetur a erat nam. Ultrices in iaculis nunc sed augue. Nec feugiat nisl pretium fusce id velit ut tortor pretium. Auctor neque vitae tempus quam. Varius morbi enim nunc faucibus a pellentesque sit amet porttitor. Adipiscing elit ut aliquam purus sit amet luctus. Mi sit amet mauris commodo quis imperdiet massa tincidunt. Venenatis a condimentum vitae sapien pellentesque habitant. In est ante in nibh mauris cursus mattis molestie a. Amet nisl purus in mollis nunc. At varius vel pharetra vel turpis nunc eget lorem.
Lectus mauris ultrices eros in cursus turpis massa tincidunt. At auctor urna nunc id. Justo nec ultrices dui sapien eget mi proin sed. Venenatis tellus in metus vulputate eu scelerisque. Vel risus commodo viverra maecenas accumsan lacus vel. Fringilla ut morbi tincidunt augue. Sit amet nulla facilisi morbi tempus iaculis. Nulla pharetra diam sit amet nisl suscipit adipiscing bibendum. Velit euismod in pellentesque massa placerat duis ultricies lacus sed. Velit aliquet sagittis id consectetur purus ut faucibus. Amet consectetur adipiscing elit duis tristique sollicitudin. Mauris sit amet massa vitae tortor condimentum lacinia quis vel. Tortor id aliquet lectus proin nibh nisl condimentum id. Adipiscing elit duis tristique sollicitudin nibh sit amet commodo. Eget gravida cum sociis natoque penatibus et magnis. Egestas quis ipsum suspendisse ultrices gravida dictum fusce ut.
Habitasse platea dictumst quisque sagittis purus sit amet volutpat consequat. A diam sollicitudin tempor id eu nisl. Varius vel pharetra vel turpis. Odio pellentesque diam volutpat commodo sed egestas egestas. Erat pellentesque adipiscing commodo elit at imperdiet. Fames ac turpis egestas sed. Ultrices tincidunt arcu non sodales. In egestas erat imperdiet sed euismod. Et odio pellentesque diam volutpat commodo sed. Commodo odio aenean sed adipiscing diam donec. Urna duis convallis convallis tellus id interdum. Consequat nisl vel pretium lectus quam id.
In hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Erat imperdiet sed euismod nisi porta lorem mollis aliquam ut. Amet consectetur adipiscing elit duis tristique. Nisi porta lorem mollis aliquam ut porttitor. Facilisi morbi tempus iaculis urna id volutpat. Duis convallis convallis tellus id interdum velit laoreet id. Lorem ipsum dolor sit amet consectetur. Aliquam nulla facilisi cras fermentum odio eu feugiat pretium. Gravida arcu ac tortor dignissim convallis. Ultrices tincidunt arcu non sodales neque. Nisi porta lorem mollis aliquam ut porttitor leo a diam. Porta non pulvinar neque laoreet suspendisse interdum consectetur. Netus et malesuada fames ac turpis egestas. Enim lobortis scelerisque fermentum dui. Ornare aenean euismod elementum nisi quis eleifend quam adipiscing vitae. Sed egestas egestas fringilla phasellus faucibus scelerisque eleifend donec pretium. Neque vitae tempus quam pellentesque nec nam. Nam aliquam sem et tortor consequat id.
By Lorem Ipsum
July 30, 2018
Featured
Reasons Why Amazon Is The Best Place To Start Your Online Business
July 25, 2018
Photo by John Schnobrich on Unsplash
There are many sales platform out there that we can use to start our online business.
But, why Amazon?
In this blog, we will discuss the reasons why Amazon is the best business opportunity and a great place to start your own eCommerce empire.
1. Amazon is a mammoth.
Amazon is a huge player that you definitely cannot ignore.
In 2017, Amazon’s annual net sales revenue is $177.87B, Google is $109.65B, eBay is $9.6B, Alibaba is $39.9B, Apple is $229.23B, and Walmart is 481.32B.
Noting that Amazon’s founder, Jeff Bezos, has a net worth of $143.1B and the first person to top $100B as number one is Forbes list of the World’s Billionaires.
Amazon is the Top Online Retail Store with 1.87 billion average monthly traffic and 54.1% traffic share, followed by eBay and Walmart.
For this reason, the odds of getting customers and produce sales are highly in your favor even for a small start-up business.
2. Amazon invest heavily into growth.
Photo by rawpixel on Unsplash
Amazon has more customers due to its Amazon Prime subscription wherein they offer more deals, discounts, and promos to their Prime members.
Likewise, they expand their marketplace outside of US and acquire market share in existing these marketplaces.
All of these can be used to our advantage as an Amazon seller.
3. Amazon has traffic.
There’s a saying that goes like this, “go where the money is”.
Did you know that every other dollar in US eCommerce goes to Amazon?
So, that shows how huge of a player Amazon actually is.
They already have a huge amount of traffic in their website, especially in the US; It’s a safe and secure place to buy; and, people are already familiar how Amazon works!
Thus, you don’t need to get the buyer’s trust because Amazon has it.
4. FBA (Fulfillment By Amazon).
Amazon is the one handling the heavy part of eCommerce – logistics.
They handle shipment, return, and customer service related to orders.
Because of this, Amazon sellers can concentrate mainly on marketing and product listing optimization.
5. Amazon has 12 marketplaces.
Amazon already reached these 12 marketplaces:
USA, Canada, Mexcio, UK, Germany, France, Italy, Spain, Japan, China, India, and Australia.
They use similar/the same platform across all marketplaces, that’s why, it would be easy for you to use different marketplaces once you master one.
Also, they have the resources to break through in each market. So, there are more marketplaces to come as they expand.
6. Amazon provides scalability.
Even if you sell in one Amazon Marketplace, for example in USA, you can still grow really fast and BIG.
But, of course, our target customer is worldwide, which we can use Amazon for to sell our products globally in the comforts of our home.
7. Amazon seller registration is fast to set-up.
https://services.amazon.com/selling/getting-started
It’s quick to register and set-up your Amazon Seller Central account and you can start selling the same day.
8. Amazon is as passive as eCommerce can be.
Building your Amazon account means building your own brand.
Unlike affiliate marketing or retail arbitrage where you sell other people’s products,
Amazon gives you the opportunity to sell your own product with your own brand, which you can sell later on if you choose to exit the business.
There’s a big demand for Amazon businesses (brands selling on Amazon) in US right now.
This means that there are a lot of buyers looking to acquire brands that are selling on Amazon.
Featured
Reasons Why Amazon Is The Best Place To Start Your Online Business
July 25, 2018
Photo by John Schnobrich on Unsplash
There are many sales platform out there that we can use to start our online business.
But, why Amazon?
In this blog, we will discuss the reasons why Amazon is the best business opportunity and a great place to start your own eCommerce empire.
1. Amazon is a mammoth.
Amazon is a huge player that you definitely cannot ignore.
In 2017, Amazon’s annual net sales revenue is $177.87B, Google is $109.65B, eBay is $9.6B, Alibaba is $39.9B, Apple is $229.23B, and Walmart is 481.32B.
Noting that Amazon’s founder, Jeff Bezos, has a net worth of $143.1B and the first person to top $100B as number one is Forbes list of the World’s Billionaires.
Amazon is the Top Online Retail Store with 1.87 billion average monthly traffic and 54.1% traffic share, followed by eBay and Walmart.
For this reason, the odds of getting customers and produce sales are highly in your favor even for a small start-up business.
2. Amazon invest heavily into growth.
Photo by rawpixel on Unsplash
Amazon has more customers due to its Amazon Prime subscription wherein they offer more deals, discounts, and promos to their Prime members.
Likewise, they expand their marketplace outside of US and acquire market share in existing these marketplaces.
All of these can be used to our advantage as an Amazon seller.
3. Amazon has traffic.
There’s a saying that goes like this, “go where the money is”.
Did you know that every other dollar in US eCommerce goes to Amazon?
So, that shows how huge of a player Amazon actually is.
They already have a huge amount of traffic in their website, especially in the US; It’s a safe and secure place to buy; and, people are already familiar how Amazon works!
Thus, you don’t need to get the buyer’s trust because Amazon has it.
4. FBA (Fulfillment By Amazon).
Amazon is the one handling the heavy part of eCommerce – logistics.
They handle shipment, return, and customer service related to orders.
Because of this, Amazon sellers can concentrate mainly on marketing and product listing optimization.
5. Amazon has 12 marketplaces.
Amazon already reached these 12 marketplaces:
USA, Canada, Mexcio, UK, Germany, France, Italy, Spain, Japan, China, India, and Australia.
They use similar/the same platform across all marketplaces, that’s why, it would be easy for you to use different marketplaces once you master one.
Also, they have the resources to break through in each market. So, there are more marketplaces to come as they expand.
6. Amazon provides scalability.
Even if you sell in one Amazon Marketplace, for example in USA, you can still grow really fast and BIG.
But, of course, our target customer is worldwide, which we can use Amazon for to sell our products globally in the comforts of our home.
7. Amazon seller registration is fast to set-up.
https://services.amazon.com/selling/getting-started
It’s quick to register and set-up your Amazon Seller Central account and you can start selling the same day.
8. Amazon is as passive as eCommerce can be.
Building your Amazon account means building your own brand.
Unlike affiliate marketing or retail arbitrage where you sell other people’s products,
Amazon gives you the opportunity to sell your own product with your own brand, which you can sell later on if you choose to exit the business.
There’s a big demand for Amazon businesses (brands selling on Amazon) in US right now.
This means that there are a lot of buyers looking to acquire brands that are selling on Amazon.
By Roxie Lawas
July 25, 2018
July 2018
Blog Article Title Here
July 24, 2017
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Malesuada nunc vel risus commodo viverra. Gravida cum sociis natoque penatibus et. Tincidunt lobortis feugiat vivamus at augue eget arcu dictum varius. Ut porttitor leo a diam sollicitudin tempor id eu. Sed augue lacus viverra vitae congue eu consequat ac felis. Enim praesent elementum facilisis leo vel fringilla est ullamcorper. In arcu cursus euismod quis. Ac auctor augue mauris augue neque gravida in. Vel quam elementum pulvinar etiam non quam. Interdum velit euismod in pellentesque massa placerat duis ultricies lacus. Sed sed risus pretium quam vulputate. Amet aliquam id diam maecenas ultricies mi eget mauris pharetra. Ipsum dolor sit amet consectetur adipiscing. Accumsan in nisl nisi scelerisque eu ultrices vitae auctor eu. Eget gravida cum sociis natoque penatibus. Ultrices eros in cursus turpis massa tincidunt dui ut.
Non consectetur a erat nam. Ultrices in iaculis nunc sed augue. Nec feugiat nisl pretium fusce id velit ut tortor pretium. Auctor neque vitae tempus quam. Varius morbi enim nunc faucibus a pellentesque sit amet porttitor. Adipiscing elit ut aliquam purus sit amet luctus. Mi sit amet mauris commodo quis imperdiet massa tincidunt. Venenatis a condimentum vitae sapien pellentesque habitant. In est ante in nibh mauris cursus mattis molestie a. Amet nisl purus in mollis nunc. At varius vel pharetra vel turpis nunc eget lorem.
Lectus mauris ultrices eros in cursus turpis massa tincidunt. At auctor urna nunc id. Justo nec ultrices dui sapien eget mi proin sed. Venenatis tellus in metus vulputate eu scelerisque. Vel risus commodo viverra maecenas accumsan lacus vel. Fringilla ut morbi tincidunt augue. Sit amet nulla facilisi morbi tempus iaculis. Nulla pharetra diam sit amet nisl suscipit adipiscing bibendum. Velit euismod in pellentesque massa placerat duis ultricies lacus sed. Velit aliquet sagittis id consectetur purus ut faucibus. Amet consectetur adipiscing elit duis tristique sollicitudin. Mauris sit amet massa vitae tortor condimentum lacinia quis vel. Tortor id aliquet lectus proin nibh nisl condimentum id. Adipiscing elit duis tristique sollicitudin nibh sit amet commodo. Eget gravida cum sociis natoque penatibus et magnis. Egestas quis ipsum suspendisse ultrices gravida dictum fusce ut.
Habitasse platea dictumst quisque sagittis purus sit amet volutpat consequat. A diam sollicitudin tempor id eu nisl. Varius vel pharetra vel turpis. Odio pellentesque diam volutpat commodo sed egestas egestas. Erat pellentesque adipiscing commodo elit at imperdiet. Fames ac turpis egestas sed. Ultrices tincidunt arcu non sodales. In egestas erat imperdiet sed euismod. Et odio pellentesque diam volutpat commodo sed. Commodo odio aenean sed adipiscing diam donec. Urna duis convallis convallis tellus id interdum. Consequat nisl vel pretium lectus quam id.
In hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Erat imperdiet sed euismod nisi porta lorem mollis aliquam ut. Amet consectetur adipiscing elit duis tristique. Nisi porta lorem mollis aliquam ut porttitor. Facilisi morbi tempus iaculis urna id volutpat. Duis convallis convallis tellus id interdum velit laoreet id. Lorem ipsum dolor sit amet consectetur. Aliquam nulla facilisi cras fermentum odio eu feugiat pretium. Gravida arcu ac tortor dignissim convallis. Ultrices tincidunt arcu non sodales neque. Nisi porta lorem mollis aliquam ut porttitor leo a diam. Porta non pulvinar neque laoreet suspendisse interdum consectetur. Netus et malesuada fames ac turpis egestas. Enim lobortis scelerisque fermentum dui. Ornare aenean euismod elementum nisi quis eleifend quam adipiscing vitae. Sed egestas egestas fringilla phasellus faucibus scelerisque eleifend donec pretium. Neque vitae tempus quam pellentesque nec nam. Nam aliquam sem et tortor consequat id.
By Lorem Ipsum
August 30, 2018